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Proraso Men's Pre-Shave Conditioning Cream for Dry Skin
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About Us - A BEAUTIFUL ITALIAN STORY
Founded in 1908 by Ludovico Martelli, our company has been a pioneer in the world of shaving for four generations. Proraso has grown alongside Italy and the rest of the world, setting trends and revolutionizing the industry.
AN IDEAS LAB
In 1948, a small laboratory in Florence began experimenting with innovative formulas and creating new products for shaving. It was a time of excitement and progress, a time to have faith in the future of a small business with big dreams. That year marked the creation of the Pre and After Shave Cream, a product that amazed with its refreshing and effective qualities. Initially embraced by Italian barbers, it soon gained popularity among home shavers as well. This marked a significant shift in the way shaving was done in Italy, reflecting the country's desire for change.
product information:
| Attribute | Value | ||||
|---|---|---|---|---|---|
| language | English | ||||
| product_dimensions | 2.5 x 3 x 2.5 inches; 3.53 ounces | ||||
| item_model_number | 400903 | ||||
| manufacturer | Proraso | ||||
| country_of_origin | Italy | ||||
| best_sellers_rank | #57,308 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #84 in Men's Shaving Creams | ||||
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