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About Us: A Beautiful Italian Story Proraso, founded in 1908 by Ludovico Martelli, has been a trendsetter in the world of shaving for four generations. Growing alongside Italy and the rest of the world, our story is one of passion and innovation.
An Ideas Lab In 1948, a small laboratory in Florence began experimenting with formulas and studying new products. It was a time of immense innovation and transformation, a time to have faith in the future of a small business with big dreams. The launch of the Pre and After Shave Cream that year was a game-changer, surprising customers with its refreshing and effective results. Initially embraced by Italian barbers, the product quickly gained popularity among home shavers, revolutionizing the way shaving was done in a changing Italy.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
language | English | ||||
product_dimensions | 2.5 x 1.38 x 4.5 inches; 12 ounces | ||||
item_model_number | 400772 | ||||
manufacturer | Proraso | ||||
country_of_origin | Italy | ||||
best_sellers_rank | #191,362 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #697 in Men's Cologne | ||||
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