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About Us - A BEAUTIFUL ITALIAN STORY
Founded by Ludovico Martelli in 1908, we have been at the forefront of the shaving industry for four generations. Proraso's roots grow deep in Italy, with a commitment to innovation and quality that extends to the global market.
AN IDEAS LAB
In 1948, a small laboratory in Florence began experimenting with new formulas and products, sparking a wave of innovation. This was a pivotal moment, a time to believe in the future and in the growth of a small business. The introduction of the Pre and After Shave Cream in that year was a game-changer, with its refreshing and effective properties. Initially embraced by Italian barbers, it quickly gained popularity among home shavers, revolutionizing the shaving experience in a changing Italy.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
language | English | ||||
product_dimensions | 2.5 x 1.38 x 4.5 inches; 3.53 ounces | ||||
item_model_number | 400771 | ||||
manufacturer | Proraso | ||||
country_of_origin | Italy | ||||
best_sellers_rank | #121,506 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #399 in Men's Cologne | ||||
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