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About Us Proraso, since 1948, has been growing alongside Italians, revolutionizing the practice of beard shaving. Piero Martelli, in the company established by his father Ludovico in 1908, created the innovative Pre-Shave Cream. Initially popular among barbers for its efficiency and modernity, it quickly gained favor with a larger portion of the Italian population. This product became an icon of the brand, reflecting its commitment to offering professional quality products for a luxurious and flawless shave, whether at the barber shop or at home.
Proraso's laboratories have continuously developed timeless classics that embody the essence of both the past and the future. Their extensive range of shaving products includes highly specialized tools, advanced formulas, and natural ingredients that cater to the needs of modern consumers.
Today, in its fourth generation of leadership, Proraso remains dedicated to producing exceptional and specialized products for beard grooming and maintenance. The company's mission remains unchanged: to create iconic products that elevate the experience of shaving and care for men's facial hair.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
language | English | ||||
product_dimensions | 8.75 x 7 x 2.5 inches; 1.1 Pounds | ||||
item_model_number | 124322 | ||||
manufacturer | Proraso | ||||
country_of_origin | Italy | ||||
best_sellers_rank | #209,142 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #746 in Beard Conditioners & Oils | ||||
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